A good direct marketing campaign focuses on promoting a specific product or service and prompts your customers to act in order to receive more information, register their interest, visit your website, make a booking or a purchase. Using direct marketing gives you the opportunity to promote your products and services directly to the customers who need them and can take you straight to your ideal customers. You can also run a successful and purposeful direct marketing campaign at a fraction of the cost of broadcast advertising. Print is still very much alive and effective!